The media are up to their usual tricks with a pointless story about how a hollywood star visited ‘dingy SE14’ and got into trouble with the rough locals, i wonder how many of those reporters have even been to New Cross, let alone had a drink in the Hobg – i sincerely doubt that the quotes were genuine or from anyone that knows the area – sounds far too much like ‘sunspeak’ to me.
example http://www.thesun.co.uk/sol/homepage/showbiz/4639149/shia-labeouf-fight-south-london-pub.html
NEW CROSS NEWS 
A case of toys and pram me thinks! Besides the area can be a bit rough but the Hob is hardley a gangsters pub and it’s usually students getting it from the locals. Never even heard of the guy anyway, was he a transformer in the film? Optimus PreMadona…